The Untold Story of PRESTIGE’s Next Generation! Exclusive Interview with Eric Stromberg

The Evolution of PRESTIGE Yachts

Ever wondered what sets Prestige apart in the competitive motor yacht space? In a picturesque setting in Italy, Marnie from TMG Yachts chats with Eric Stromberg, the Vice-President of Power & Motor Yacht Development at Beneteau Group, to find out. Delve into the evolution of PRESTIGE across three generations, uncovering its journey to becoming the pinnacle of luxury yachting.

PRESTIGE range
PRESTIGE range

Positioning PRESTIGE within the Beneteau Group

Eric Stromberg, paints a vivid picture of PRESTIGE’s position within the Beneteau Group. “We really see PRESTIGE as our premium brand,” he shares, emphasizing its pivotal role in the motor yacht space. Over the past three decades, PRESTIGE has emerged as a beacon of luxury, carving out its rightful place among discerning enthusiasts worldwide.

The Vision for PRESTIGE: A Glimpse into the Future

As the conversation unfolds, Stromberg offers a tantalizing glimpse into the future of PRESTIGE. “Where we see the evolution of PRESTIGE is really more into the luxury brand,” he remarks, hinting at a trajectory marked by innovation and luxury. With a steadfast commitment to pushing boundaries, PRESTIGE is poised to redefine industry standards and elevate the yachting experience to new heights.

Prestige F520 - TMG Yacths
PRESTIGE F4

Introducing the F-Line: Genesis and Highlights

Stromberg discusses the F-Line—the latest generation of PRESTIGE yachts. “Our journey towards becoming the ultimate premium brand has been three decades in the making,” he remarks, reflecting on the brand’s remarkable evolution. Reflecting on past successes, Stromberg recalls the pivotal moments that shaped PRESTIGE’s trajectory. “From the groundbreaking Prestige 500 to the globally renowned Prestige 520,” he reminisces, each model has left an indelible mark on the industry. As PRESTIGE embarks on its third generation, the stage is set for yet another triumph, with promises of continued innovation and unrivalled luxury on a global scale.

A Special Message to Australians

Eric Stromberg extends a heartfelt message to Australians, emphasizing the unparalleled suitability of PRESTIGE yachts for their coastal paradise.“Australia is a great place for Prestige,” he affirms, highlighting the country’s picturesque inland waters, coastal gems, and magnificent islands. With a nod to the comfort, luxury, and stability of PRESTIGE boats, Stromberg invites Australians to embark on unforgettable journeys with their families, promising an unparalleled yachting experience perfectly suited to the Australian waters.

Prestige x60 - TMG Yachts
Prestige x60 - TMG Yachts

PRESTIGE isn’t just a brand—it’s a testament to excellence, innovation, and the timeless allure of luxury yachting. With Eric Stromberg’s insights guiding the way, PRESTIGE continues to chart a course towards a future defined by elegance, sophistication, and uncompromising quality.

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