The world of luxury catamarans has been forever changed by Lagoon, a brand that has earned its place as the leader in the global market. In 2024, Lagoon celebrates a remarkable milestone — its 40th anniversary. To mark this occasion, the brand is looking back at its incredible journey and looking forward to even more success. In a recent interview, Thomas Gailly, Lagoon’s Brand Director, shared the Lagoon success story and how the company celebrates its anniversary, its legacy, and the trends shaping catamaran ownership.

Celebrating 40 Years with Lagoon Owners Around the World

Lagoon’s 40th anniversary isn’t just a company celebration; it’s a moment to honour the loyal community of Lagoon owners worldwide. To celebrate this milestone and the Lagoon success story, Lagoon organised the Lagoon World Escapade, an extraordinary global event that brought together thousands of Lagoon enthusiasts. The event spanned three days, with 30 different events happening simultaneously across the globe.

Gailly shares, “The idea was simple yet impactful: celebrate with our owners, the heart of the Lagoon community. We invited Lagoon owners from all over the world to gather, share experiences, and celebrate together on the water.”

Australia, in particular, played a key role in kicking off the celebrations in May 2024. With 400 Lagoons on the water and over 2,400 participants, it was a sight to behold and a celebration that will remain etched in the memories of all who took part.

Lagoon’s Global Reach: 7,000 Boats and Counting

Lagoon’s success story over the past four decades is impressive, with the company delivering over 7,000 Lagoon catamarans worldwide. These boats are more than just vessels; they are ambassadors of the Lagoon brand, sailing across oceans and embodying the company’s commitment to quality and performance.

According to Gailly, “These boats are built for a lifetime of adventures. We’ve seen owners sail around the world, experiencing the best and worst conditions the sea can throw at them. The Lagoon is a boat that’s designed to last, offering comfort and reliability for the long haul.”

The Lagoon 42, a true legend in the brand’s lineup, remains the best-seller globally. This iconic model continues to captivate new buyers while remaining a favorite for experienced sailors.

Achieving the Perfect Balance: Performance Meets Comfort in Lagoon Catamarans

Lagoon is known for building boats that not only perform well but also provide immense comfort and stability. But how does the company strike the perfect balance between performance and volume? Gailly explains that Lagoon’s design philosophy is rooted in delivering both exceptional performance in challenging sea conditions and ample living space.

“We’re not building racing boats, but we want to create catamarans that perform well even in rough seas, across long passages like transatlantic crossings. Our boats are designed to be loaded with supplies for long journeys, which means we focus on durability, stability, and comfort rather than trying to build a lightweight boat,” says Gailly.

This approach ensures that Lagoon catamarans continue to dominate rallies and are consistently seen on podiums in global sailing events. Even with a full load, the boats are built to handle tough conditions with ease, proving that performance doesn’t have to be sacrificed for comfort.

What Sets Lagoon Apart from the Competition

Lagoon’s market dominance isn’t a coincidence. The company’s success can be attributed to its consistent focus on quality, design, and innovation. For 40 years, Lagoon has been synonymous with reliability, comfort, and performance.

Gailly credits much of this success to the strong relationship between Lagoon and its owners. “Behind every single Lagoon is an owner, or several owners. Our customers are our best ambassadors, and their loyalty and passion for our brand have helped fuel our growth. Today, over 7,000 Lagoons are sailing worldwide, each one a testament to the exceptional quality and craftsmanship of our boats.”

In addition, Lagoon has adapted to evolving customer needs by embracing new ownership models like fractional ownership and time-sharing. These options provide flexibility for those who may not want full-time ownership but still desire the luxury of a Lagoon catamaran. Lagoon’s dealers worldwide, especially in regions like Australia, are at the forefront of offering these innovative ownership solutions.

The Future of Catamaran Ownership: Emerging Trends

As the catamaran market continues to grow, new trends in ownership are emerging. According to Gailly, the traditional model of sole ownership is being replaced by more flexible options, such as boat syndication. These new solutions allow more people to experience the luxury of owning a Lagoon without the full financial commitment.

“We’re seeing more and more clients interested in shared ownership, where they don’t necessarily need to own the whole boat but still get the benefits of sailing on a Lagoon. Our dealers are offering these solutions, and they’re a great way for people to experience the Lagoon lifestyle.”

This shift in ownership models reflects broader changes in the luxury market, where consumers are looking for more flexible and accessible ways to enjoy their passions. Lagoon is leading the charge in offering these innovative solutions, ensuring that more people can experience the joy of owning a Lagoon catamaran. In Australia, we have also seen this shift, which is why we introduced COBLI, a fresh approach to boat syndication.

As Lagoon celebrates 40 years of excellence, the brand looks forward to continuing its legacy of building exceptional catamarans that combine performance, luxury, and durability. With a strong, passionate community of owners, a commitment to innovation, and a focus on quality, Lagoon is well-positioned for the next 40 years and beyond.